Facebook Ad Campaigns
Aww hell. Facebook Ad Campaigns...they really don't have to be scary for your business. I've heard the complaints...they don't work, I've dumped so much money into those things, etc, etc. Hang with me for a sec and I'll explain some things.
Social media advertising is the cheapest form of advertising, or at least it can be. You just need to narrow it down to your target audience. It's no longer, and it honestly hasn't been for a while, just pop up an ad and try to reach as many people as possible. That sucks if you ask me, two-fold.
It sucks for your business (you're spending money uselessly) and it sucks for the people who don't want to see your ads. That's what happens when you just throw up an ad without doing any kind of targeting, your ad shows to literally everyone, even people who couldn't care less about your company or products. Wouldn't you rather reach people who are actually interested in your business or your products? Why waste money on ads that run for people who don't give a shit about what you are offering?
Yes, the goal is to reach as many people as possible, but you want to reach as many of the right people that you can. Narrowing down your audience is the first step in having a successful Facebook ad campaign. Recently, this narrowing down has seen some changes due to the cluster of issues Facebook came in contact with. It can sound really scary for your Facebook ad campaigns but the fact is, if you are doing it properly then you have nothing to worry about.
It's my goal to help you reach as many relevant people as I can for the lowest cost to you. I've gotten some campaigns as low as $.06 per acquisition, spending the budget wisely and efficiently. Throwing money at advertising and not seeing results you expect can be very frustrating. I think so too. Which is why I take the time, ask questions and look over your company to figure out your demographics and get your ad in front of the right people.
When you couple social media management with facebook ad campaigns with strategies to reach your audience, your Facebook pages will see the benefits.