Aww hell. Facebook Ad Campaigns…they really don’t have to be scary for your business. I’ve heard the complaints…they don’t work, I’ve dumped so much money into those things, etc, etc. Hang with me for a sec and I’ll explain some things.
Social media advertising is the cheapest form of advertising, or at least it can be. You just need to narrow it down to your target audience. It’s no longer, and it honestly hasn’t been for a while, just pop up an ad and try to reach as many people as possible. That sucks if you ask me, two-fold.